What is Digital Marketing? How it Works?

digital marketing

What is meant by Digital Marketing or Internet Marketing?

Digital marketing or Internet marketing is an online process to reach customers. It is a comprehensive field, including attracting customers digitally with high conversion ratio.

Businesses leverage digital channels such as social media, email, internet search, and other websites to connect with current and potential customers.

Types of Digital Marketing

Below are few of the popular Digital Marketing ways which you can apply to your business. You can apply all of the Digital Marketing ways or some of them, it is based on your requirements and nature of business.

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Pay per click (PPC)
  • Affiliate Marketing

With the combined power of internet, technology and tools, Digital Marketers today can gather and analyse data of multiple customer’s behaviour, user engagements, enabling them to facilitate more personalised content and advertisements toward clearly defined audiences for better outcome.

Why Digital Marketing?

Today, Digital marketing is the demand of industry. And reason is that it has numerous options and tactics available with it, you can get innovative and experiment with a variety of marketing strategy within your budget. 

Digital marketing platforms provides one solution for multiple challenges in your business– allowing marketing teams to get a more consolidate / comprehensive view of their digital campaigns. 

Following are some of the advantages of selecting digital marketing platform –

Global Reach –

Digital marketing increases the scope of your business. With the help of digital marketing, you can participate equally both locally and globally. With the help of digital marketing, you can meet new customers, new traders, new investors, which is in any corner of the globe.

Cost Effective –

Digital marketing helps businesses make themselves more visible, even in budgets.

Automation with Technology –

Growth of technology have made it easy to measure the impact of marketing campaigns through digital analytics tools such as Google Analytics, Google Data Studio, and Adobe Analytics.

Digital marketing gives higher conversion rate

one of the most crucial reason to use digital marketing is the increase of your conversion rate. This is because you may target more specific customers. When you focus on leads more likely to be interested in your service or products, you increase your chances of earning a conversion. The more you get conversion rate the more your business grows.

How Digital Marketing Works?

Digital marketing uses multiple tactics to reach end users through various paths. Digital marketing strategies work together to increase conversion ratio, generate revenue, get more traffic for the business. 

Search Engine Optimization (SEO)

Every time you need to know about a product or service, the first thing you do is search it up on the internet or in simple words you go to Google and search for a product if you are interested to buy. When the search results are presented in front of you, you usually look on the first or second page of google search. 

That’s where SEO comes into the picture. Increasing your website rank in search engine is one of the main goals of Digital Marketing using SEO.

Pay-per-click Advertising

Every time a user clicks on your advertised ad, you would have to some amount. This is called PPC or Pay-per-click advertisement model of Digital Marketing. This the easiest and quickest way to gain traffic to your website or blog. Although, traffic received via PPC is not considered organic but its help you to boost traffic. Digital Marketers place ads on websites or search engines such as Google and Microsoft Bing and pay some amount each time a user clicks on ad.

Content Marketing

Basically, content marketing is about promotion of your business by interacting with your consumers and convincing them to make a purchase and this way you increase your conversion ratio as well. Some important forms of content marketing are – Videos, E-books, Podcasts, Testimonials, Blog posts, Social media posts. 

Social Media Marketing

With the rapid increments in number of social media users around the globe, it’s breath-taking how much exposure your business could get. Todays’ consumers are highly dependent on social media platforms such as Facebook, Twitter, Instagram LinkedIn. Therefore, it is essential that brands are active across all social media platforms. 

Social media platforms allow marketers to reach their prospects in a ton of ways. Social media is also a great way to promote your products or services to your followers and engage with customers.. 

Email Marketing

Email marketing may not be the primary source to initiate new leads to your business, but it is more often used as a form of communication with your customer who has chosen to subscribe to your service updates.

Affiliate Marketing

Affiliate marketing is like referral programs, it involves working with companies or individual with a deal that they promote your product in exchange for a commission for each sale done through them. This is a way to reduce costs and other heavy price of lead generation, however, this type of marketing often requires substantial monitoring and tracking of how some is promoting your brand.

Scope of Digital Marketing

There is a extensive scope of digital marketing as promoting a business through digital media is the quickest and the most reliable way of marketing to target mass consumers.

The massive growth in the number of Digital Marketing Training institutes across the globe is proof enough for the anticipated possibilities in this field.

Supporting digitization, the Prime Minister of India has started a campaign – digital India.

Read – Advantages of Digital Marketing for you

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