Everything you should know about Digital Marketing

Do you know that the number of people who go online every day is keep increasing? So, internet is a very popular platform to advertise your company product, website etc.
Marketing has always been a process for connecting with your customers in the right place and at the right time. Today, you need to meet them where they are spending much time and that is internet.

What is Digital Marketing?


Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach your consumers in a effective way.
Today, businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers which is called digital marketing.

Digital Marketing - What, Why and How?

Types of Digital Marketing

Search Engine Optimization (SEO) 

SEO stands for Search Engine Optimization. As the full name says, it is a way to optimize to get more traffic on your blog or website.

Pay-Per-Click Advertising 

Pay-per-click (PPC) advertising is actually a broad term that covers any type of digital marketing where you pay for every user who clicks on an ad. Google AdWords, Facebook Ads are the best example of PPC (Pay per Click)

Social Media Marketing 

Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Twitter to market your business. 

Content Marketing 

Content marketing is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets  like blog, eBooks etc

Affiliate Marketing

Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website.

Email Marketing

Email marketing is the oldest form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise special deals or promote an event.

Why Digital Marketing ?


Using digital marketing, you can reach to a huge amount of audience in a way that is both cost-effective and easy. You can reach more customers within your defined budget compare to traditional marketing methods. 

Digital marketing is defined by the use of various digital tips and tricks and channels to connect with customers.

Benefits of Digital Marketing?

The main advantage of digital marketing is that a targeted audience or customer can be reached in a cost-effective way and this is very important as budget is the main constraint for each and every business. 
Another digital marketing advantages is increasing brand loyalty.

Digital marketing can work for any kind of business. However, digital marketing strategy could be different for various companies as per their sell, types of customer, geographical environment etc.

Why Digital Marketing is so popular?

Digital marketing has replaced most traditional marketing tactics because it's designed to reach today's consumers. 

What today's consumer do:
  • Most purchasing decisions begin online.
  • Product Comparison
  • Price Comparison
  • Numerous options on just your finger tip

Do I need a big budget for digital marketing?

It depends on what elements of digital marketing you are going to implement for your business, also it depends on type and size of your business, size of your target audience.

If you're focusing on inbound techniques like SEO, social media to promote your website, in this case you don't need a big budget at all. 

If you are looking for a website hosting then you can have numerous option available in online market. You can buy a low cost and effective web hosting to run your business online.

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